Wilson Sporting Goods

Problem:

Female athletes lack representation in sports marketing that celebrates both individuality and team spirit.
Wilson’s premium equipment is underutilized in emotionally connecting with this key audience.
Competitors are leading in engaging demographics.

Insights:

Female athletes seek brands that empower self-expressions while reinforcing team camaraderie.
Confidence comes from having equipment that fuels performance and supports their unique journey.

Solution:

Launch the "Own the Game" campaign to position Wilson as the brand that empowers female athletes to OWN IT—embracing individuality and teamwork.
Leverage bold visuals, athlete stories, and social media to:
- Inspire and engage female athletes.
- Showcase Wilson’s best-in-class equipment.

Deliverables

(Mock Media Strategy & Execution)

Problem

Popsicle is loved as a childhood classic but fades from relevance as consumers age into Gen Z and young Millennials.
In a crowded frozen treat landscape, Popsicle isn’t fully showing up where this audience lives, on the feed and IRL—with bold, culturally resonant moments that spark rediscovery.

Insight

Gen Z and Millennials gravitate toward brands that remix nostalgia with modern self-awareness—retro, but ironic; playful, but postable.
Small indulgences that feel colorful, carefree, and visually striking offer joyful breaks from an always-on world, especially when they’re made for sharing.

Solution

Launch “Frozen in Time” to reposition Popsicle as Forever a Favorite—a bold, nostalgic icon made to stand out today.
Through Instagram-first storytelling, eye-catching OOH, and immersive experiential moments, Popsicle invites consumers to Taste the past. Live the now.
Retro-inspired visuals, vibrant product imagery, and a branded hashtag bring Popsicle’s iconic flavors back into culture—turning nostalgia into a shareable, feel-good experience for a new generation.